(MENAFN- Jordan Times) American television mogul Oprah Winfrey’s recent stopover in Petra, Jordan, has created a stir in the tourism industry. With its massive audience, Oprah’s scale represents a unique opportunity for the Jordanian tourism sector to showcase itself. its attractions and inspire more tourists to stop in our beloved country, Jordan.
Petra is already a popular tourist destination, known for its ancient rock-cut city and striking architecture. Oprah’s visit to this iconic site will certainly bring even more attention to this UNESCO World Heritage Site. The Red Rose City is not only an amazing display of ancient architecture, but it also has cultural and ancient significance, making it a wonderful selection for those interested in history and culture.
Wadi Rum is a desert landscape located in the southern part of Jordan. It is a popular tourist destination famous for its majestic views and unique plant formations. This desert region is characterized by towering sandstone cliffs, red sand dunes, and wide open spaces that stretch as far as the eye can see. In fact, this is a remarkable position that is unlike any other.
One of the things that makes Wadi Rum so special is the fact that it has been used as a filming location for many Hollywood movies over the years. The landscape of Wadi Rum is so unique and otherworldly that it is a popular place for science fiction. and fantasy films. Some of the most prominent movies that have been filmed there are “The Martian,” “Star Wars: The Rise of Skywalker,” and “Dune. “Most recently, the upcoming movie “John Wick 4” was filmed. It will be the fourth installment in the popular “John Wick” film series and enthusiasts are eagerly awaiting its premiere.
However, Oprah doesn’t stop at Petra. The Jordanian tourism sector can also use it to advertise other lesser-known but equally beautiful places, such as the baptism site and Aqaba.
The place of baptism is a sacred place where Jesus baptized through John the Baptist. The position on the Jordan River is believed to be the position where the Holy Spirit descended upon Jesus, peace be upon him. The site has an ancient and devout significance, making it a popular destination for Christian tourists.
Oprah’s scale on may simply be to sell the new baptism progression task, introduced by His Majesty King Abdullah in December 2022. The site is located on the banks of the Jordan River, where Jesus Christ was baptized. The purpose of the task is to create a world-class destination for religious tourism while preserving the natural beauty of the region and promoting sustainable progress.
I was fortunate to be part of the design team and to be one of the main planners of the task. The construction progression covers an area of more than 1,400 Dunums and features a diversity of amenities and attractions, including hotels, restaurants, shops, museums, and cultural centers. The project also includes a series of herbal landscaped parks and gardens, providing visitors with a tranquil environment to reflect and connect with nature.
The landscaping of the Baptism Development Area is characterized by a deep respect for the natural environment. The design team worked intensively with landscape architects, environmentalists, and environmentalists to ensure that the task had minimal impact on the fragile Jordan River ecosystem. The result is a landscape that blends seamlessly with the surrounding environment, employing local plants and trees to create a harmonious and sustainable ecosystem.
Aqaba, on the other hand, is a coastal city with beautiful beaches, crystal clear waters, and amazing coral reefs. It is an ideal destination for lovers of water sports, such as diving and snorkeling. Oprah’s layover in Aqaba may simply make the city a must-visit destination.
In addition to Oprah’s visit, the inclusion of the Jordanian city of Aqaba in Time magazine’s list of the “most beautiful places in the world in 2023” is another incentive for the Jordanian tourism industry. This list features 50 common destinations to explore this year, and Aqaba was selected for its beautiful beaches and coral reefs, making it a popular destination for diving and snorkeling.
The popularity of Aqaba by Time magazine is a vital achievement for Jordan and would possibly attract more tourists to the city. Aqaba has undergone a transformation in recent years, with the emergence of new hotels, restaurants, and other tourist facilities. Ayla, a hotel that evolved through Ayla Oasis Development Company, one of Jordan’s largest tourism and real estate companies, is a case in point. It is a vital attraction for domestic and foreign visitors. Ayla Resort offers a picturesque getaway, surrounded by majestic mountains and stunning blue lagoons. , a personal marina and the 18-hole fairways of the Ayla Golf Club. This difference can increase Aqaba’s visibility and position it as a must-visit destination for travelers for an exclusive and unforgettable experience.
The tourism sector can take advantage of Oprah’s stopover in Petra, the baptism site, Wadi Rum and Aqaba through a variety of marketing strategies. Social media campaigns, influencer marketing, and targeted advertising can be successful with a wider audience and show off the good looks. of those destinations.
Get ready to discover the hidden gems of the Hashemite Kingdom of Jordan!Thanks to Oprah’s recent stopover in Jordan, this presents a unique opportunity for the country’s tourism sector to showcase its good looks and culture to a wider audience. Rumors in the media following Oprah’s stopover at Can Assistance create a positive symbol of Jordan as a safe and attractive destination for tourists. With social media spreading the word, this summer is the best time to stop by and revel in all that Jordan has to offer. Not only will you enjoy an unforgettable trip, but you will also contribute to the country’s economy and local communities.
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