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What do jellyfish, cardigans, cowboy boots and SMEG toasters have in common? Nothing really, except they are all up-and-coming trends that will drive consumption in 2024, according to Pinterest.
To identify its yearly trend forecasts, Pinterest first analyzes the billions of searches made by the 482 million people who scale on Pinterest month (this year with the help of machine learning tools) and then distills that knowledge into insights based on growth trajectories. and human experience. But unlike many other corporations and organizations that make year-end predictions, Pinterest maintains that its trends are more applicable than those of others because searches on its platform are more forward-looking.
“People on Pinterest are there to passively scroll, they’re there to plan,” said Sydney Stanback, Pinterest’s director of global insights and trfinishes, during a recent 2024 trfinishes briefing. “At the end of the day, other people come to Pinterest to dream, discover, and shop for their future future: their next outfit, their next good looks, or their next house idea. It’s this mindset of making plans that gives us such an exclusive window into the long term on Pinterest. This allows us to be the only platform that can create an information-driven report on upcoming big news, things that will become a major topic over the next month and the year next. Actually, it captures the long term.
As proof, Pinterest points out that 80% of the trends it has been predicting for 4 consecutive years have come true. With that said, let’s take a look at the plans Pinterest has for the coming year.
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Instead of simply launching a virtual hub as it has in previous years, this year Pinterest brought its predictions to life in a fully available five-day pop-up in New York City’s Meatpacking District. From Dec. 6-10, visitors to the Pinterest Predicts store on Gansevoort Street were immersed in some of the 23 trends Pinterest has learned about for 2024, through a series of immersive displays showcasing products that include each and every trend, from fashion and good looks to homewares.
There was no inventory on-site at the store, with the exception of what was required for two activations from brand partners Levi’s and MAC Cosmetics. Instead, the entire store was shoppable via QR codes. Visitors could scan a code on the placard next to any product they were interested in, which brought up a shoppable Pin on Pinterest through which the item could be purchased.
The pop-up, developed in partnership with art firm Amplify, was fun and giggly in a way that inevitably begs the question: when will Pinterest make this store concept permanent?In the meantime, sign up as we revive This woefully short-lived retailer revels in and dives into the trends that Pinterest believes will shape shopper behavior in the year ahead.
Visitors to the Pinterest Predicts store were greeted through a circle of gigantic bright pink jellyfish hanging from the ceiling in a room flooded with blue lighting. These amorphous invertebrates were the anchor of the first trend room, aptly named “Be Jelly,” where a diversity of jellyfish-inspired products were on display, from pink jelly heels to translucent, iridescent lamps and a bulbous white stool.
From there, visitors would enter a brighter room, dominated by a Levi’s station where they could choose one of several styles of shirts to embroider the tradition, showcasing not only the Western Gothic trend, but also the Give a Scrap trend, inspired by craft. (Don’t worry, we’ll describe each trend in more detail below. )
An exhibit in the middle of the same room highlighted the Western Gothic vibe with examples of cowboy-inspired décor and dark fashion. The far end of the room featured an old-fashioned living room, ideal for showcasing grandpa’s eclectic finish with old-fashioned cardigans, bowling shirts, and Afghan remedies in products like handbags and home textiles, all in soft colors and poppies like rusty orange and mustard. yellow. matrix
Shoppers then moved to “Kitschen,” a maximalist kitchen area that showcases not only the neon graphic designs incorporated into this trend, but also the old-fashioned and colorful vibes of the Cafécore and Tropic Like It’s Hot trends. Think glasses with colorful culmination and fish patterns, ambitious graphic remedies on ornaments and textiles, and SMEG appliances in pastel colors.
Visitors then moved to another blue room, this time highlighting the Blue Beauty trend, which MAC brought to life with a makeup station where consumers can check out and get recommendations on lacheck’s electric blue good-looking products. The following section offers accessories showcasing the Make it Big and Bow Stacking trends, which are precisely what they sound like: hair ties along a person’s head, wrap-around sunglasses with insect eyes, and bows of all lengths and shapes.
The ultimate piece featured a striking transition to the Hot Metals trend, with silver steel walls stretching from floor to ceiling and plenty of sleek silver products to make the point.
The overall impression was that of an adventure not only towards the next year, but also an adventure through the universe, entering the store at the bottom of the ocean and exiting aboard a round-trip area with a silver interior. a hugely successful retail experience that engaged and engaged visitors and enabled seamless grocery shopping without the need for product walls or any kind of sales boost; Stores are taking note of this for their own store design projects in 2024.
In addition to offering a fun grocery shopping experience, Pinterest Predicts Trends is the “ultimate cheat sheet” for stores and marketers to get ahead of the curve, said Stacy Malone, vice president of global industrial marketing at Pinterest.
“As a marketer, you want to be able to see the next big trend coming, but keeping up with today’s culture isn’t easy,” Malone said during the trend briefing. “And it’s even harder to know which trends are valuable. “Make an investment, especially with the new fads that seem to pop up on social media every day. As an advertiser, you don’t want to know what the existing trend is, you want to know what the next trend will be. This new viral hit might be really fun to watch, but it’s hard for marketers and brands to fully exploit it, as they’re unpredictable, short-lived, and offer limited ability to affect the audience. We’re aiming. Pinterest predicts that trends are better: they start earlier on Pinterest, they take off faster than elsewhere, and while on other platforms, trends come and go quickly, our trends last longer.
So without further ado, here is the full list of Pinterest Predicts trends for 2024, beginning with those presented in the pop-up:
And while not showcased at the Pinterest Predicts pop-up, these other trends also look set to make a regular appearance in consumers’ lives next year:
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