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Quibi will pay bloggers to write about their original programming.
The mobile video launch, presented in April, signed an agreement with The Static Media studio to create content about Quibi’s programming.
Static’s pop culture blog Looper published nine articles between June 30 and July 21 that were marked “paid through Quibi and created through Looper,” based on the review of the Business Insider website. NickiSwift.com, Brand Static, also published 4 articles about the same time that were marked as “paid through Quibi”.
The articles covered systems such as “Reno 911”, “Dummy”, “Most Dangerous Game”, “The Stranger”, “Nikki Fre $h”, “Kirby Jenner” and “Chrissy’s Court”, which began in April. or May.
Quibi characterized Business Insider’s content as a marketplace to locate topics that were popular with consumers. He said he had a wide diversity of partnerships, like others in the industry.
Quibi, who raised $1.8 billion before launch, has stepped up efforts to get others to communicate about its programming since the launch of the platform.
The subscription service debuted with a disappointing use of users, Quibi in the past told Business Insider that he was proud of its release.
Analytics Corporate Antenna, which measures desertion and other measures for subscription companies, estimated that 27% of the other people who signed up for Quibi’s 90-day trial on the first day got stuck and started paying for the service at the end. of his evidence. July.
A Quibi investor recently told Business Insider that word of mouth over Quibi’s content, much of which includes names such as Kevin Hart, Liam Hemsworth and Anna Kendrick, will be key to the platform gaining more ground.
In addition to offering new titles such as “Die Hart” with Kevin Hart and his upcoming series “The Fugitive”, “Quibi continues to promote his first series of shows, such as through recent content from Looper and Nicki Swift. The series played solidly among critics of Rotten Tomatoes, but failed to get into the broader cultural conversation.
Other broadcasts have also turned to sponsored content for others to communicate about their originals.
Netflix, Hulu and Amazon have paid PopSugar editors on The Atlantic to advertise their programming over the years. The trend goes back at least to 2013, when Netflix sponsored an editorial in the New York Times about women in the criminal formula to advertise “Orange Is the New Black”, one of their first successful original series.
Netflix also worked with Static Looper. In one example, Looper released an article titled “Mysterious Gems Hidden on Netflix You Need to Watch,” which was also released as a video in partnership with Looper on the Netflix movies account on YouTube. (Netflix declined to comment on the partnership).
Working with bloggers turns out to be a component of a broader strategy to draw more attention to Quibi’s programming.
Quibi has been more active on social media in weeks, sharing more clips of his programming and biological articles about content.
In June, Quibi tweeted an article via Looper about “The Most Dangerous Game,” with a joke removed calling for the combined reception that had received its content.
“Look guys, we have a show,” the tweet said.
This specific looper item was not paid through Quibi, according to Looper, the following marked pieces were.
Quibi also activated the screenshot on his cellular platform this week, opening the door for others to generate memes and differently percentage moments of Quibi’s programs.