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RealD has reached an agreement with Red Star Macalline Pictures Development of China to install its generation on Red Star screens for the next 3 years.
The agreement includes 15 premium LUXE screens and forty-five RealD Cinema screens, plus 60 auditoriums with RealD 3-d systems. In the past, Red Star had reached an agreement with RealD for 17 LUXE and five RealD Cinemas in 11 cities in China.
“Over the more than 4 years, we’ve worked with RealD to create 22 premium displays and are thrilled with the assistance and progressive returns to the box in those LUXE and RealD theaters,” said Simon Xu, president of Red Star Macalline.
“Audiences choose high-end film reports and RealD’s has worked perfectly for the progression of our film business.
RealD offers two premium solutions: the luxury format logo for screens over 16 meters wide and RealD Cinema for screens from 12 to 15 meters. Both formats incorporate RealD’s quality control and 3D projection generation systems. Lately there are 106 LUXE screens and 27 RealD Cinema screens in China.
Launched in 2013, Red Star Macalline operates 68 cinemas with annual revenues of RMB116 million (RMB8 million) throughout China, with high- and middle-end customers. The company aims to increase this number to 80 theaters by the end of 2020.
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