The Samsung Galaxy Unpacked 2025 winter event has finally arrived and has seen the logo reveal a new range of panel phones. Earlier today, Samsung announced a handful of exciting new versions of its flagship Galaxy S series lineup, adding the Samsung Galaxy S25. Ultra, in San Jose, California. In addition to launching the new S series line, the tech logo has relied heavily on AI: its various devices will offer more AI features than its predecessors, the Galaxy. S24 series.
If you’re thinking about ordering a new Samsung device this year, take a look at all the new devices announced below. Even better: you can pre-order them now and delivery will start on February 7. Here’s everything Samsung announced at Samsung Galaxy Unpacked 2025.
Samsung Galaxy S25 Ultra: The new flagship device adds a new 50 MP ultra-wide camera. Under the hood, Samsung is introducing something called Virtual Aperture so you can take the best photo. An audio enhancer called Audio Eraser can now refine the audio of your video.
Samsung Galaxy S25+: The device remains sometimes the same with slight adjustments in dimensions and a relief in weight. At a more affordable price of $1,000, the device features Android 15 and the same One UI 7 that complement software updates for a faster and more secure device.
Samsung Galaxy S25: Like the rest of the S Series, the S25 features some weight reductions and minimal design changes. Samsung increases the RAM from 8GB in the S24 to 12GB in the S25, bringing it in line with the rest of the S series. Samsung also adds a Qualcomm Snapdragon Elite 8 for Galaxy for faster processing.
Samsung Galaxy S25 Edge: While the main points have not been revealed, Samsung has announced a new phone device with the logo that promises to be thinner, lighter and just as resistant as the rest of the S25 series.
One UI 7: Samsung’s software includes new security protections with Knox Vault. It also introduces the Personal Data Engine and adds a Now Bar and Now Brief, AI summaries to help you streamline your workflow and get at-a-glance information faster and tailored to your needs and interests.
Rebecca Isaacs for Forbes
Samsung’s newest flagship phone, the Samsung Galaxy S25 Ultra, looks smoother than its predecessor. Last year’s Samsung Galaxy S24 Ultra has a boxy design; This year, Samsung brought a curved display that maintains the S24’s 77. 6 x 162. 8 x 8. 2mm design and shaves 15 grams for lighter carrying. The titanium structure slims down the bezels and also increases the screen by 0. 1 inches, for a 6. 9-inch QHD Dynamic AMOLED. 2X demo with a fast 120Hz refresh rate.
The Samsung Galaxy S25 Ultra (left) features a more curved design than the S24 Ultra (right). . . . [ ]
One of the biggest adjustments this year has to do with the camera array. Samsung brought a new 50MP (instead of 12MP) ultra-wide-angle camera lens to render the details and quality of large-scale and zoomed shots. You still get the same 50MP telephoto lens and 50MP wide-angle lens for your camera needs. You also get the same 3x and 5x optical zoom, as well as 100x space zoom. Under the hood, Samsung has brought something called Virtual Aperture to help you take the most productive photo. Samsung kept its video modes from last year, namely 4K at 120fps and 8K at 30fps, but made significant updates to the software. Samsung added the ProVisual engine that uses ProScaler (originally a feature on Samsung TVs) to capture higher quality key points, the most productive video quality yet on a Samsung device. Audio was not left out this year either; Now you can adjust the audio in your video, whether by removing background noise or removing excess wind, with the new Audio Eraser software.
Battery life remains the same at 5,000mAh, and it comes with Qi2 charging capability. Plan to pick up a compatible case to take advantage of this wireless fast charging, as it doesn’t work without this accessory. It’s also important to note that Samsung removed the battery from the S Pen this year, so it’s a passive stylus now. The device also comes with an IP68 waterproof and dustproof rating to protect from accidental spills.
It’s not just about the hardware this year—Samsung again heavily leaned into expanding Galaxy AI. This year, the S25 Ultra runs on Android 15 and Samsung’s One UI 7, both of which promise speedier responses and more security protection. The device also features the all-new Qualcomm Snapdragon Gen 8 Elite for Galaxy processor which delivers up to 40% faster processing for the NPU and 37% faster processing for the CPU. Like before, it also packs 12GB RAM. These numbers are important for the device’s newest unveilings: the Now Bar and Now Brief, powered by an AI agent Samsung calls its Personal Data Engine.
In short, the Now Bar is similar to Apple’s Dynamic Island: You can get a customized, helping of information at a glance. If you’re watching a sports game, you can see the score in real time, including automatically pulling top news stories based on your user history and interests. The same goes for Now Brief, which is a morning “briefing” that surfaces top stories, weather and more at a glance in one spot on your device. As always, the more you use it, the more it leans into your interests and helps you maximize your mobile device experience.
The Samsung Galaxy Ultra 25 features the Now Brief feature, a morning “report” of news… [+] stories, weather and more.
But it’s not just data about your device. This same AI agent software, powered through the Private Knowledge Engine, syncs your Samsung Galaxy S25 Ultra across all your smart devices and wearables to create a seamless AI experience. Connect it to other compatible ones. Samsung or Bixthrough devices and may offer you recommendations based on your behavior and interests. For example, connect your phone to your Samsung Galaxy Watch and get a smart maximum temperature. From there, the AI can recognize that you sleep better when the temperature in your room is 68 degrees, and will recommend this automatic update once it learns this pattern. This is by far the most attractive feature of Samsung devices and considers the entire new S series range.
You can pre-order the new Samsung device now in one of 4 colors: Titan Black, Titan Grey, Titan Silverblue and Titan Whitesilver. If you prefer Titanium Pinkgold, Titanium Jetblack or Titanium Jadegreen, those sunshades will be exclusively available. on the Samsung website. Prices start at $1,300 with 256GB, 512GB, and 1TB options, and shipping begins February 7.
Rebecca Isaacs for Forbes
A forged balance between value and performance, the new Samsung Galaxy S25+ features a Corning Gorilla Glass Victus 2 display with an Armor Aluminum frame, the same strong structure as its predecessor. Where it differs is in its dimensions: the new device reduces a few tenths of an inch in height and depth, measuring 75. 8 x 158. 4 x 7. 3 mm. Like the S25 Ultra, it also reduces its weight, going from 196 grams to 190 grams.
The new S25 also includes Qualcomm Snapdragon Elite 8 for Galaxy to boost NPU and CPU speeds without affecting battery life. Again, it hasn’t been replaced much on this device in terms of hardware, as it helps keep the 4900mAh battery under the hood and Qi2 charging requires a compatible third-party case. Even the overall camera setup is the same: it has a 50MP main camera with 12MP ultra-wide lenses and 10MP telephoto lenses. It includes the same Audio Eraser for videos and ProScaler for QHD. In addition, you can expect an improved cooling formula and vapor chamber for players.
The Samsung Galaxy S25’s cameras remain the same as those of its predecessor.
What’s different, and what makes the S25 attractive, is that, like the S25 Ultra, it also includes the new Now Bar and Now Briefs and the same Personal Data Engine AI software to help you with your daily regimen and their workflows. At a more affordable price At $1,000, the device features Android 15 and the same One UI 7 that complement software updates for a faster and more secure device. And, like the rest of the S25 series devices on this list, you can expect seven years of software and security updates.
You can choose from two storage sizes, 256GB and 512GB, and RAM stays the same–12GB. The Samsung Galaxy S25+ comes in four colors at launch: Icyblue, Navy, Mint and Silver Shadow. Samsung.com exclusive colors include Blueblack, Coralred and Pinkgold.
Rebecca Isaacs for Forbes
The Samsung Galaxy S25 could possibly be the most “simple” device announced today at Samsung Unpacked, but that doesn’t mean it’s worth considering – it’s just as well-rounded as the rest of the lineup with new features and software that make it a valuable addition. to the S Series family. The S25 slims down to 70. 5 x 146. 9 x 7. 2; Once again, the slimmer bezels mean it keeps its 6. 2-inch FHD Dynamic display. AMOLED 2X demonstrates this with an adaptive refresh rate of 120 Hz. Its weight also increases from 167 grams to 162 grams.
The Samsung Galaxy S25 with higher RAM and the Qualcomm Snap Dragon Elite 8.
One big change this year? Samsung increased the RAM from 8GB in the S24 to 12GB in the S25, bringing it in line with the rest of the S series. Samsung also opted to put in a Qualcomm Snapdragon Elite 8 for Galaxy under the hood for a more powerful device.
The Samsung Galaxy S25 keeps the same camera lens set, including the 50MP wide, 12MP ultrawide and 10MP 3x telephoto lens. Additionally, the cameras still record 4K video at 60fps and 8K at 30fps. The difference is that while it doesn’t offer the ProScaler for QHD+, it does pack the Audio Eraser for Video so you can still adjust your video’s audio in a moment’s notice.
Like the other devices introduced today, Android 15 and One UI 7 are two major updates to this device. Combined with the upgraded processor and RAM, the S25 also runs Now Bar and Now Brief so you can enjoy smoother AI on either. cellular device and on your devices connected to the Samsung ecosystem.
The Galaxy S25 comes in two storage sizes, 128GB and 256GB, and starts at $800. You can pre-order one of the 4 new colors now: Icyblue, Navy, Mint and Silver Shadow. For those who need Blueblack, Coralred, and Pinkgold, good luck: you can get the S25 in those colors exclusively on Samsung’s website.