Tom Jolliffe recalls the September years on the Hollywood calendar.
Practically since Star Wars replaced the face of the movie and brought the perception of box office success, the cinema schedule has been increasingly segmented into the wallet. Studios are betting big and looking for summer releases. They ended up being from May to August. The end of August over the years has ended up being a bit quiet. At this point, summer is over and the children are ready to go to school, and we are preparing the hatches for the fall chills in anticipation of winter. Then there are the smaller wallets that studios are looking for. You have classic windows like Halloween (largely, of course, targeting horror releases), then Thanksgiving (for the US), and then Christmas. Certain times of the year have necessarily become landfills. Low-budget videos in particular, with fewer finishes, without a sure point of exclusivity at release (not behind an Avengers-type box workplace monster) were staring out the windows. January has been one. After Christmas. The wallet is emptier and the corporation is starting the year anew with its brain turned to issues beyond cinema. September has also become a landfill, but perhaps that will change.
So what tended to happen in September and what worked well? As mentioned, it is rare for a studio to produce a movie worth more than a hundred million dollars in September. The stakes are too high, the public is not as available, unless there is an inevitable explosion of pop culture (more on that later). Large-scale summer theaters are dismantled. It also tends to be a wasteland when it comes to Oscar hopefuls. You rarely pay much attention in this day and age (he says some have got it right, like Moneyball). The big Oscars push movies coming earlier have done their thing. The latter batsmen opt for the winter outings to run at the last minute for the glory of the statuette. Interestingly, Terror fits into a popular selection in September. Now, little by little, it is becoming the right time to release horror-themed movies, allowing you to start with a more comprehensive October calendar for the genre, but similarly, audiences seem to have responded more to the genre. . during the last decade and the first horror releases. Also, the augmented concept works well, and science fiction (or indeed the elements that combine with horror in particular).
What’s the rawest weekend for a September release, do I hear questions?She, the big-screen adaptation of Stephen King’s iconic novel, erased September’s national record in the United States for an opening with a gigantic $123 million (plus change).What’s the highest time? It’s Chapter 2.What’s the third biggest result of the weekend?The weekend of that.As a studio, you need to have a smart weekend, however, even the most optimistic big wig would hesitate to expect the kind of brutality that Marvel or Disney achieve in the summer.Other notables for the higher weekend income through September (ignoring inflation, please) with a touch of horror The Nun, family entertainment circle on the horror theme of Adam Sandler Hotel Transylvania 1 and 2, Insidious Chapter 2, The Exorcism of Emily Rose, The Sixth Sense, The Predator, The Visit, Resident Evil: Beyond / Apocalypse / Extinction.
Bruce Willis, in fact, has noticed that two of his most encouraged movies of the last 20 years (and something) make waves at September premieres. First, there is the sixth sense. Plus, his latest animated performance, which happens to be forever ago, in Rian Johnson’s Looper. Again like horror, sci-fi videos that don’t come with a pre-existing comedian e-book entity have sought comfort in quieter versions of When Vin Diesel Tried to Bring Richard B. Riddick back to the screen, After the disastrous failure of the mega-budget Chronicles of Riddick, jumped (the newly titled and heavily budgeted) Riddick to a slot device in September and it worked out fine.
Interestingly, looking through the reasonable maximum earnings of a hundred weekends for September over the years, there have been some of the more “hit” movies that still ended up failing. Apparently Sylvester Stallone had a bittersweet encounter with the release of Rambo: Last Blood in September. The latest installment had been featured in the January window, acting hard. all over the world (and eventually leading to Last Blood). Last Blood rather opened with $ 18 million (the 72nd most successful September weekend of all time, inflation notwithstanding). A savage critical reaction and a lukewarm reaction from fans tempered the follow-up Weekends Weekends and the movie drifted away, it failed to cross a hundred million worldwide (which the previous movie had comfortably done).
It will be attractive to see if public tastes are replaced after the pandemic or if we will see more videos like Breaking the potential of the month at the box office. Let us know what you think about the September releases, and which of this month’s releases are you the most ahead of? Contact us on our social networks @ FlickeringMyth …
Tom Jolliffe is an award-winning screenwriter and passionate about cinema. It has several DVD / VOD videos around the world and several releases scheduled for 2020/21, adding The Witches Of Amityville (with Emmy winner Kira Reed Lorsch), War of The Worlds: The Attack and The Star-Studded Action. videos, Renegades (Lee Majors, Billy Murray) and Crackdown. Find out more about the most productive non-public site ever … https: //www.instagram. com / jolliffeproductions /