Over time, the so-called “Sony” came to telegraph a foot in more and more aspects/entertainment areas. Since music, videos and video games are already the head of the Tokyo-based Japanese multinational, the company has made it clear that it now intends to diversify into anime as the new fourth primary pillar.
According to a report by Nikkei Asian Review, Sony will “leverage the combined strength of the group’s corporations to expand their overseas animation business” or unify its existing entertainment activities to help an anime-focused initiative reach internationally. The spearhead of this new strategy has already technically landed: Sony’s subsidiary, Aniplex, has already made an adaptation of the Demon Slayer manga, which controlled to land and locate an audience adult Swim’s Toonami programming block in 2019. Aniplex will team up with Sony Interactive Entertainment to expand video game adaptations for PlayStation and mobile platforms. This method will also contribute to the arrival of long-term anime television projects in the United States, and will be complemented by Sony Music Entertainment’s exclusive label for anime songs.
Nikkei predicts that a long-term project, Demon Slayer, can simply outline the mold of how these other subsidiaries will work together: “Aniplex President Atsuhiro Iwakami needs to make the series a centerpiece of Aniplex’s prowess,” according to Nikkei Asian Review. “It has already turned manga into a successful anime and will now continue with a film edition that will be released in theaters this summer. Sony sets will also turn anime into mobile games and PlayStation 4, with the ability to advertise it abroad.” . Array “
Aniplex recently hosted an anime occasion in July, providing a glimpse of Demon Slayer. Anime editor Aniplex will work with developer CyberConnect2 to adapt the Demon Slayer PlayStation 4 video game scheduled for 2021.
This new anime-centric strategy is the latest phase of the “One Sony” concept implemented through former Sony Corporation President Kaz Hirai in 2012: an effort for core projects while creating new business opportunities and innovation.
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