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Spotify officially hosted international video podcasts at all subscriber levels, through TechCrunch. This comes a few months after reports emerged that he was testing video podcasts in the United States. From now on, some creators will be able to upload their podcast videos to Spotify as the audio streaming platform continues to grow in video.
The competition for podcast listeners is fierce, and YouTube is right in front of Spotify, however, those videos can be consistent with allowing it to take the helm of YouTube. By the end of 2020, we expect there to be nearly 106 million active podcast listeners according to the month in the U.S., and YouTube and Spotify are in tight competition to take the borrowed position of the moment to listen to podcasts, with Apple Podcasts first. .
However, Spotify has signed primary agreements with podcasters where video factors are important and can push the platform to the most sensible for podcast dominance. For example, he paid $100 million for The Joe Rogan Experience as part of an agreement that includes videos accompanying his audio episodes.
Other high-profile deals come with those of former first girl Michelle Obama and truth TV star Kim Kardashian West, and while none have announced plans to produce videos so far, their content will surely gain visits.
The inclusion of Spotify videos gives listeners and creators a number of benefits. The Swedish corporation seeks to relieve the biggest of YouTube fans:
Although Spotify has still specified what video advertising looks like in its podcasts, marketers have the ability to transfer classified audio ads to classified video ads. A video option can mean a greater opportunity for YouTube-style video advertising for Spotify, especially at the flexible level, where a deeper investment in video content can simply reshape advertising opportunities on the platform.
Brands can introduce visual parts into their own sponsored podcasts, or Spotify can simply introduce pre, mid and post-roll video ads. The platform reported 163 million monthly ad-supported users in the first quarter of 2020, making any new advertising opportunity attractive to brands and marketers.
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