Subscribers will be able to stream videos and presentations from Hallmark’s 3 channels live and on-demand.
You’ll soon have Hallmark’s Christmas movie streaming option. Peacock has reached an agreement with Hallmark Media to broadcast live and on-demand programming from Hallmark Channel, Hallmark Movies
Starting Wednesday, November 2, there will be a committed Hallmark brand hub at Peacock as a destination for all things Hallmark, adding live simulcasts from all 3 channels with existing season programming to be live and on-demand the next day, as well as the physically powerful video library in the Hallmark library, adding holiday favorites.
It launches just in time for Hallmark’s busiest time of the year, as it features 40 new holiday videos in 2022, all of which will be streamed on Peacock during the season.
Prior to this deal, Hallmark’s only video streaming option was the Hallmark Movies Now service.
Sources tell TheWrap that while Peacock Plus (which costs $9. 99 per month instead of $4. 99 per month for Premium) provides ad-free content, Hallmark channel content will still have classified ads due to streaming rights. A small portion of Peacock’s programming still comprises classifieds for premium customers, however, the service still has one of the lowest broadcast ad classified ads.
“As we continue to make Peacock a premium streaming destination, Hallmark is precisely the kind of logo we need to align with,” said Kelly Campbell, president of Peacock and Direct-to-Consumer, NBCUniversal. “Through this innovative partnership, we are offering Hallmark’s audience an exclusive viewing experience while continuing to grow our audience, strengthening the engagement between the two logos. “
“We are proud to marry Peacock and bring our Hallmark content that its subscribers enjoy so much,” said Wonya Lucas, president and CEO of Hallmark Media. to continue to grow and unite in meaningful ways. “
In addition to Hallmark’s live channels, Peacock subscribers have access to Hallmark’s collection of on-demand content, adding live and next-day series like fan favorite, “When Calls the Heart,” in addition to Hallmark’s new primetime original series, “Ride and “The Way Home. “whose premiere will take place in 2023.
The Hallmark brand hub will also come with a VOD collection featuring new video premieres and dozens of Hallmark movie classics, all with a Peacock Premium subscription.
Peacock Premium costs $4. 99 consistent with the month.