Near
Facebook has partnered with production company Electus to launch a new participatory entertainment program with Subway called Subway High School Heroes.
The eight-week program, which debuted on Subway’s Facebook page on October 18, encourages top academics to offer inspiring “heroes” in their lives. mentors, high-performing colleagues and influential teachers.
Users can upload photos and videos to help their nominees and share their favorite heroes with their friends. Then, the eight-week program, the Facebook network will vote for the most productive hero in the best school.
Electus is employing Subway High School Heroes to launch Crowd Sourced Hero, its new exclusive initiative to channel the wisdom of the crowd to force Internet series and marketing initiatives.
Obviously, the nature of Facebook is very social, so it’s a wonderful position for Electus to launch Crowd Source Hero, according to Jordan Hoffner, president of virtual on Electus. High School Hero has already won many nominees prior to its public release, according to Hoffner. “It’s a laugh to see it build up,” he says. “It’s like a snowball. The wonderful thing is that so far it’s about celebrating these people. That’s what we wanted.”
To date, Facebook has sometimes moved away from the original Internet series. “This is actually Facebook’s first entertainment show,” Hoffner said. But Subway High School Heroes is intentionally designed not to be of the reclining variety; the audience can examine through dozens of nominees in the way they need rather than broadcasting a weekly episode of the Internet. “This is actually designed to fit the strengths of the site,” Hoffner said. “Each of the major Internet platforms has a different audience and nature.”