Streaming is common, even if you subtract Amazon Prime Video and its footprint from the equation.
A survey by Leichtman Research Group, an analytics company in Durham, New York, provides new figures on the conquest of American screens through real-time video. Start with your main estimate: 78% of American families had an account with one or more of the top 3 video-on-demand subscription services: Amazon, Netflix, and Hulu.
This might not seem too implausible, given that Prime reached nearly 118 million US Prime subscribers.But it’s not the first time This spring. But learn about the effects posted through Leichtman on Friday, based on a survey of about 1990 U.S. adults online and by phone in June and July.that this percentage is independent of Amazon.
“It would be about 75.76% if Disney is included from Amazon,” senior president and analyst Bruce Leichtman said in an interview Monday afternoon.
He said about two-thirds of Prime subscribers watch Amazon’s VOD service, adding that the maximum doesn’t pay that $119 annual pay while watching the combination of original Amazon content and older videos and TV shows.
“That’s why they get Prime,” he says. They get it to buy masks.”
After Amazon, Netflix is the largest video service of the moment, with 72.9 million subscribers in the United States and Canada.Leichtman’s statistics recommend that its success extend beyond that, but not in a way that makes the service more profitable: 30% of Netflix subscribers.reported sharing their connection with people outside the home.
This would possibly seem superior, and it exceeds 23% of Hulu subscribers and 20% of Amazon subscribers who confessed to sharing account credentials, but it’s also a hair under 31% of consumers who, in January, told Hub Entertainment Research that they had at least a percentage of a video service ID with other people outdoors in their home.
The Leichtman survey found that 49% of families reported paying for 3 or more streaming services, but for classic pay-TV companies, the maximum and possibly miserable statistic would be the location that 55% of respondents ages 18 to 44 now make a streaming service a habit. .
Leichtman proposed an estimate of the number of American families still paying for a classic TV package.
“While I’m analyzing it, I’m meant I won’t focus on that,” he said, and later added in the interview: “At the end of the day, what happens in clients’ families is that they play with a delight in that.works for this house.”
This delight can come not only with classic broadcast and pay TV, but also with live reception.
Accounting and consulting firm PwC, however, tracks outdated pay TV penetration in its annual video habit survey. According to their most recent study, the percentage of families in the classic TV package 68% in 2019, one point more than in 2017.
Leichtman said that many classic pay-TV providers are now actively avoiding the low market profile, and this is especially true among smaller TV operators who have the trading force of Comcast or AT.
“The smaller you are, the lower your margin,” he said, noting how smaller cable companies like Sparklight (formerly CableOne) have necessarily set aside the pay-TV industry.Some local operators have even completely turned off the TV, choosing to direct their remaining video subscribers to streaming services.
The pandemic of the new coronavirus and the social isolation that accompanies it have only strengthened the success and relevance of television transmission, but Leichtman sees a roof where transmission itself can do nothing: broadband availability in the United States.
“You can’t go much higher, ” he said.
It may not be very smart for video-on-demand services, however, it is a much greater challenge for Americans who are isolated from paintings and distance learning as the pandemic continues.
I observe the intersections of technology, culture and strength since the definition of “social media” began with CompuServe and local bulletin board systems and
I look at the intersections of technology, culture and strength since the definition of “social media” began with CompuServe and local ad board systems and the Washington Post had not yet introduced a website.From 1999 to 2011, I wrote the column on customer technologies in the mail and since then I have continued to write about comment loops between us and our gadgets, apps and for media like USA Today, Yahoo Finance, Fast Company and Ars Technica.I’m also a regular speaker and moderator of panels on occasions like Web Summit and SXSW on those topics, I met most of the founders of the Internet and once gained an email reaction from Steve Jobs.