SXSW 2024: XR That Makes You Say “Wow”

The Golden Key, winner of the XR Jury Prize at SXSW, which ended on March 16, is one of the things that makes you say “Wow!Although its presentation on 3 giant screens seemed immersive in some ways, the original goal was four. “-projection on the wall, which would enclose the audience. A local edition of Stable Diffusion’s text-to-image generator that runs at the speed of smooth automatically prompts you to create themed photographs based on a series of short, unrelated fairy tales. at the Fairmont

I had to bring in charging power at a wonderful cost to run the servers and air conditioning to cool them down. Guests can simply upload their own activations to see how they manifest in stories generated and projected in real-time. Even on 3 screens, immersive, but the original concept of four walls has to be amazing. A lightning-fast edition of Stable Diffusion generated fairytale imagery, and visitors can even upload their own twists to the evolving narrative. “

It’s as if a new medium is unfolding before our eyes. Marc Da Costa and Matthew Niederhauser directed the play. La Clé d’Or, a revelation. A whole new experience, a new medium. Finding something like this is why I keep coming back to SXSW year after year.

Da Costa and Niederhauser also brought Tulpamancer, which was also presented at this year’s Venice Film Festival. Sitting in front of an old-fashioned computer, participants encounter the tulpa for the first time through a series of questions about their own lives. After writing their answers, they are then invited to meet in a global venue prepared especially for them. Participants don a virtual reality headset and are guided on an adventure through their tulpa through a series of uniquely generated virtual scenes that evoke and challenge memories of their own afterlife and future destiny. .

There have been a few other notable projects in the realm of XR experience. A Special Jury Prize awarded to Soul Paint, written by Sarah Ticho, directed by Sarah Ticho and Niki Smit and produced by Anna Firbank. Two other pieces in the XR exhibition that

Celestial Body

I was really inspired by Eliza McNitt’s new experience, Astra, which builds up like her previous award-winning XR experiment, Spheres, and a look at

A combined truth transfer use enabled through the Quest 3’s color cameras.

Impulse, who shared the stories of others suffering from ADHD. It’s a work in progress, but it seemed very finished. Both reports take advantage of combined authenticity, which uses outward-facing HD cameras and combines the genuine and the digital.

Volume III Reimagined: Young Thang, produced through an all-female team.

In partnership with Meta, co-creators Julie Cavaliere and Michaela Ternasky-Holland bring Reimagined Volume III: Young Thang to life, the newest installation in a virtual reality animated series. The Reimagined series is co-created through Julie and Michaela, but Young Thang, the episode that aired on SXSW, directed by Melissa Joyner, Julie Cavaliere, and Michaela Ternasky-Holland. This anthology series directed, directed, and produced by women takes us to a new kind of storybook through fables, mythology, and lesser-known stories. .

Shadow Time

Folklore. Another selection from Venice, Shadowtime, is a poetic contemplation of escapism and real-world threats such as change.

An honorable mention also deserves an honorable mention: Detachment, a satirical VR experience from Ristband, known for its multi-dimensional real combined live concerts. Detachment is a cinematic adventure that follows a voice actor who seeks to discover the script’s programming.

SXSW 2024 marked Ristband’s return to the festival for the third year with its SXSW Official Future x Music event, this year featuring an audio-visual installation by Ambisonics (music and visuals by Venice Bleach, spatial audio by Sphere of Sound, violins by Alexander Parsons, fragrances by Timothy Han), their acclaimed combined concert of truth conducted through the band Pivots, and performances by five foreign artists (Glasser, Pivots, Moritz Simon Geist, Minimal Schlager and Kikuo). Combining Game Design, Film, Virtual Truth, and Live Performances In addition to generative AI imagery with Ambisonic sound, Ristband’s Future x Music event demonstrates new tactics where artists are leveraging new technologies to harness the potential of featured artists by merging music technologies, videos, and games.

Chris Madsen, senior sales engineer at the venerable VR Metaverse, Engage, described the occasion as “a transformative, immersive adventure between the physical and the digital. “Using Pico Neo 4E Combo Truth Headsets, most of which are provided through MACE Virtual Labs, the medium through which participants embarked on an adventure that took them back and forth between physical truth, as seen through Passvia cameras, into a series of fully immersive virtual dreamscapes. That shifted awareness from the physical environment to the fantastic.

“The experiment is a series of cycles in which the global physicality vanishes, replaced by otherworldly environments designed by experts, transporting participants into a collective dream in which flight is controlled through the direction of the head, rising at will above the various landscapes and geometries. Madsen said. With each touchdown in truth, smiles, nods, laughter and punches identified and celebrated the collective dream we just lived in combination. Each transition to immersive virtual truth has been marked through ohs, ahs not unusual as participants, now 3-d symbols within a virtual herd, moving in combination through imaginative landscapes.

“The seamless integration of music, storytelling and visual spectacle controlled live from the stage, emphasizing the partially dynamic nature of the concert. Behind the scenes, the logistical ballet of loading, distributing and integrating a fleet of 20 headsets into approximately 12 performances across Ristband and MACE VL, showcased their expertise in delivering cutting-edge experiences,” said Madsen.

“Every year at SXSW, we present our Future x Music show to offer a window into what the future might hold,” said Anne McKinnon, co-founder and CEO of Ristbsnd. “We love bringing other people to observe new technologies and reports in a fun evening with friends and live music. We’ve had other people on the cinematic side of the festival who tried VR for the first time before going to a movie premiere, a lot of other people in the XR industry did. around the world they attended their first live XR concert, other people from the music festival attended their first night at SXSW and stumbled upon something completely new, and also other people representing brands looking for the next big thing. It’s wonderful to have everyone under one roof.

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