On July 31, 2020, the Company announced that it had appointed Setti Coscarella as its Chief Executive Officer to provide expert leadership for the planned launch of Beyond Tobacco™ tobacco-free and nicotine-free cigarettes, which is set to occur in Q4 2020. Mr. Coscarella had recently resigned from a lead strategist position at Philip Morris, the world’s largest tobacco company. In this capacity, Mr. Coscarella created a dedicated business unit for Reduced Risk Products (“RRP”), which is one of Philip Morris’ fastest-growing categories globally. Additionally, Coscarella launched several initiatives that revolutionized how RRP is marketed in Canada. Along with his general business acumen from a career consisting of management consulting, investment banking, and entrepreneurship, Mr. Coscarella intends to leverage his leading knowledge of the RRP category to optimally execute the planned launch of Beyond Tobacco™ cigarettes.
The provisional agenda of Tuesday’s teleconference with Setti Coscarella is outlined below:
The Company has also released a comprehensive video overview of the manufacturing process for Beyond Tobacco™ cigarettes, featuring commentary from Taat founder Joe Deighan. This video, which was professionally produced with an emphasis on capturing intricate details of each manufacturing step, is intended to provide greater insight into how Beyond Tobacco™ cigarettes are made. Interested parties may view the video by clicking below, or by accessing the following URL: https://www.youtube.com/watch?v=t_ydboQNnHg&feature=youtu.be
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ced0101c-ee3a-47cf-b92c-8fa256badb40
Setti Coscarella, CEO of Taat commented, “As we get closer to the planned launch of Beyond Tobacco™ cigarettes, I know that there are many questions from investors and the general public alike. Having been part of the Company for a week now, I have come to discover many exciting things about the product and what kind of opportunities it has in today’s market. Many companies have had no problem getting smokers to try various alternatives to smoking cigarettes… but the common struggle they have faced is getting smokers to continue using those alternatives. Delivering a far superior molecule to nicotine using a combustible stick format that we expect to be familiar for cigarette smokers are two key things that I believe can cultivate long-term popularity of Beyond Tobacco™ cigarettes. I look forward to answering questions from the public on Tuesday’s teleconference as we lead up to the planned Q4 2020 product launch.”
On behalf of the Board of Directors of the Company,
“Setti Coscarella”
Setti Coscarella, CEO
For further information, please contact:
Jamie Frawley1-833-TAAT-USA (1-833-822-8872)[email protected]
For more information, please visit https://taatusa.com.
References
1British American Tobacco – The Global Market
Disclosures relating to investor relations firms retained by Taat Lifestyle & Wellness Ltd. can be found under the Company’s profile on https://sedar.com.