The blockbuster “Double World” becomes an instant hit in iQIYI, demonstrating the promise of PVOD mode

The visually surprising fantasy film, adapted from the Zhengtu online gaming franchise, temporarily saw its content popularity rating exceed 7000 within 24 hours of its release and scored an average of 8.8. The film surpassed iQIYI’s hot film list and the list of films in development.

Double World has extremely cheerful audiences since its debut on July 24. The film gained over 400 million perspectives on short video platforms for its first day of release. Similar movie hashtags rank 6th among the most popular topics on Weibo’s trending list, receiving over 700 million pages of perspectives for posts published under similar hashtags. The film gained the top spot on the list of hot real-time movies on Douban, a platform of leading film and television critics in China.

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