The revolutionary law can force cinemas to absolutely reconsider their advertising strategy, turning the way we see the films.
A proposed revolutionary bill through the senator of the state of Connecticut, Martin Looney, can revolutionize the operation of film theaters forcing them to enumerate the hours of starting separately before the screen and genuine characteristics. The legislation, presented on January 21, 2025, aims to give the spectators more about their theater delight by allowing them to jump content before the screen if you wish. Although the giant channels such as AMC already supply general advice on the duration prior to the screen, this invoice would force to express the dissemination of synchronization for all theaters, potentially altering the classic film style that has existed for decades. This unprecedented resolution occurs while the theaters continue to recover from the demanding situations related to the pandemic, with more than 3,000 screens that have closed nationwide since 2020.
The proposed law arrives at a critical moment for the exhibition industry, which is strongly based on advertising income before the exhibition to carry out operations. Current practices sometimes come with 15-30 minutes of content before the screen, combining classic advertising with trailers of promotional films and equipment. Theater operators argue that this ERA meets several objectives beyond the generation of income, adding the anticipation structure for the versions that come and allow the public to establish themselves. However, for many clients, the initial era before the program has become a point of frustration, especially when prices, such as babies and reserves for dinner, which make time more exact criticalarray
To make the stage even more complicated, the owners of incapable theater housing have expressed serious considerations about prospective have an effect on the invoice on their business model. Many small rooms work on thin margins and have advertising income to remain viable. Proposed transparency needs can discourage advertising partners and threaten this important source of income, which affects small specific theaters that already have competition problems with higher chains and transmission services.
The management of a fashion cinema implies astronomical prices that the maximum audience never considers. Digital projectors can charge up to $ 150,000 consistent with the screen, while normal maintenance, adding bulbs and technical support, adds thousands of expenses of the month. Advertising before the exhibition is helping to compensate for those advisory prices, many occupying theaters with thin margins of the shaving machin for ticket sales. For this reason, the classic style of advertising and combined trailers has classified a monetary seal while serving the double objective of marketing the versions to come.
The demanding situations of the existing industry do beyond operating costs. The theaters face the expanding festival of transmission services, which offer instant tips without content before the show. However, the exhibitors argue that the theatrical experience, adding the era of anticipation before a film, creates an exclusive non -unusual environment that the transmission cannot be reproduced. Once again, in the decade beyond, the number of ads not related to films added to the previous programs is almost insufferable for the average cinema fan, which justifies the legislation.
The long -term implications of this law can do beyond the Connecticut borders. If approved, you can motivate measures in other states, which could force a national point of the theatrical exposure model. Although construction in transparency can obtain advantages of consumers in the short term, the tension that results in advertising income may increase the consolidation in progress within the exposure industry, leaving less independent theaters that operate in a market already in dispute.
What do you think of the legislation? To omit the pre-show if you get the option? How do you think cinemas, especially independent theaters, can replace their advertising design with respect to advertising? Join the discussion in the comments!