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The next page shows a stream of videos from the TikTok user that can be tracked.
Algorithmically generated, the For You page presents a greater opportunity than the next page for advertisers to succeed in users based on their interests.
There are fake ads. In fact, scammers use the For You page to post ads.
Narang also says TikTok appears to be tracking fraud on its platform because it allows scammers to use fake celebrity recommendations.
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