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When Joe Biden and Donald Trump meet for their first presidential debate in 2020, many television executives think it might seem like something from 1960.
It was the year Richard M. Nixon and John F. Kennedy clashed at television studios without a live audience to pan, boo or clap after each candidate’s statements. And while there hasn’t been an official pronunciation of the format of this year’s presidential and vice-presidential debates, in the era of the coronavirus pandemic, television networks are not preparing so quietly for similar occasions that they will be of wonderful importance to Americans. however, it lacks much of the pomp and cases that are usually granted to them.
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“We still see this moment as a turning point in this election,” said Bret Baier, the chief political host of Fox News. Now, he and many other TV news anchors and manufacturers will likely spend much of their time until Election Day in methods of extracting a similar seriousness from a number of primary news systems (conventions, debates, and the night of the 2020 elections) that might not come. . packed with the eye-catching highlights that the fashion audience expects “We know what the event calendar is.” We know there are conventions to come. We know where they are. We know how many days they last. We know we’re going to control them,” said Sam Feist, head of CNN’s Washington office. We just don’t know what they’ll look like.”
Many of the same old “Road to 2020” traps cannot occur under pandemic conditions. There will probably be no post-shows on the floor in the cities where the Republican and Democratic national conferences would take place. There will probably be no meetings in the revolving room after the discussions and there will be fewer visits to the electorate at small-town dinners. Viewers won’t see the four or five best-known presenters on a network crowded around a small table on election night in an attempt to spot the polls. CBS News correspondent Nikole Killion would be waiting to make a story about the cash coming to the conference cities. “It would be like the Olympics for them,” he says. Not this year.
Due to several factors, the audience may choose not to participate in electoral policy without delay in knowing who won the race. “I think the prestige quo is for the rest of the year,” says Rashida Jones, senior vice president of NBC News and MSNBC, who oversees the special occasions policy for those media.
Information networks are preparing for some of the maximum vital policies they will produce at a time when their efforts are of increasing importance to a media sector weakened by the effects of coronavirus. By 2020, news is pretty much the only thing that U.S. media corporations will surely be able to deliver and produce as normal. The pandemic has s downplayed maximum scripted programming, and media executives have recently touted a return to production, the percentage it seems on television systems is yet to be guessed. Sports leagues have returned to the field, but officials remain involved about whether the pandemic can prevent athletes, even entire groups, from participating.
Despite a sharp drop in advertising in recent months, news networks continue to deliver. National television advertising fell 9 percent in June, according to Standard Media Index, a tool to track ad spending, but ad gains increased by 86% on CNN, five-five percent on Fox News Channel and 10% on MSNBC. After predicting ad gain drops earlier this year on all 3 U.S. cable news channels. By 2020, market research company Kagan, a component of SP Global Market Intelligence, now projects an 8.2% increase for Fox News Channel to approximately $1.16 billion, and five percent accumulating on CNN to about $608 million. MSNBC’s ad earnings are expected to fall 3% to $601 million.
“Fox News’ ratings have been astronomical,” Fox Corp.’s executive chairman, Lachlan Murdoch, said in a recent call with investors. “We monetize them very well.”
However, media policy prices for these significant occasions are expected to be significantly minimized. Only the savings of conventions: “This is a plan-making procedure that would start seriously more than a year ago. It’s a great infrastructure,” says Mark Lukasiewicz, dean of Hofstra University’s Lawrence Herbert School of Communication and former director of special political occasions at NBC News. “They have to pay high fees for all craftsmen, carpenters, cargo carriers. This is actually one of the biggest productions of NBC News alongside the Olympics.”
Journalists say that what is at stake is already fundamental to politics and that they want to focus on what will be the greatest confluence of primary stories in their lives. Current situations make data collection more complex. At CBS News, political correspondent Ed O’Keefe sometimes uses conventions to expand sourcing. “This is a wonderful opportunity to meet with mayors and governors, members of Congress and state legislators,” he said. “You lose that. We have to get back to basics, pick up the phone, locate other people and get us to get some data. It’s not as simple as it could be if you were participating in the crusade every day with other people who paint for applicants. It can simply tame and even have data provided to you, and in fact they are not as close to applicants and resolution managers as they would otherwise be.
These efforts may be undermined by uncertainty. There were plans to ensure ex-Vice President Biden’s acceptance of the Democratic nomination at the Milwaukee conference that begins on August 17; however, last week the party abandoned the speeches on the user and Biden said he would not attend the event. Networks will now have to restore logistics and see which moments of the conference will be of greatest interest to the public. “We’re going to go do in two weeks what’s written in stone for most of the year,” says Marc Burstein, the veteran executive manufacturer of ABC News who is at the pace of special occasions at this establishment. And plans can keep changing.
NBC News’ Andrea Mitchell has been covering lectures for years and suspects some of the enthusiasm will be difficult to replicate. The nets usually conduct rehearsals in conference arenas and rush “Alaska to Florida” correspondents, he says. “The audience is so attuned to well-produced television,” and she doesn’t know what they’re going to do with the efforts in 2020.
However, viewers are most likely listening no matter what. “I think there’s more interest in politics than I’ve seen, in the sense of the dynamic of occasions they replace every day,” says Cherie Grzech, vice president of politics and workplace at Fox News Washington. Candidates’ policies and decisions are no longer mere talking points, he says. “It has a lot, a lot of importance in the lives of each and every day.”
A primary political occasion has already taken place without the same fanfare as always. In March, a debate between Biden and Senator Bernie Sanders that CNN intended to broadcast on television on an Arizona site was sent to a television studio in Washington, D.C. “There was no hearing, but our policy was the same,” CNN’s Feist said. “Candidates will have a vital role to play.”
Networks will also make other changes. NBC News, CNN and CBS News are among those who place new importance on voting policy, given the likelihood that more will be done by mail. CNN’s Abthrough Phillip and CBS’ Major Garrett are among the reporters accelerating the pace. Television media will most likely delve deeper into survey data, looking for which direction states and counties will tilt, Baier said.
The newscasts appear to have been overpainted since the 2016 election and there is little sense of slowdown. “It’s nothing that scares me,” says ABC’s Burstein. “We’ll adapt very well, but there’s a lot of paints and there’s a lot of interference.”
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