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The studio has reached an agreement with AMC, the world’s largest cinema chain, to shorten the exclusive window for new videos from 90 to 17 days, which will likely replace the way Hollywood does business.
By Brooks Barnes and Nicole Sperling
LOS ANGELES – Universal Pictures and the world’s largest film network, AMC Entertainment, reached an agreement to bring videos to theaters and homes just three weeks apart, almost transforming the way Hollywood does business.
The agreement, announced Tuesday, gives Universal the right to make its films to be held at home through premium videos on demand after only 17 days of playback in AMC cinemas, compared to approximately 90 days, the industry standard. Universal may decide to let large ticket distributors play exclusively in theaters for more than 17 days. The studio controls the franchises “Fast and Furious”, “Jurassic World” and “Despicable Me”.
“The theatrical party continues to be the cornerstone of our business,” Donna Langley, president of Universal Filmed Entertainment Group, said in a statement. “The partnership we have forged with AMC is based on our collective preference to protect a disgustingly rich long-term for the film distribution ecosystem and respond to customer requests with flexibility and flexibility.”
No initial date has been set for the signing of the agreement, as cinemas remain closed during the pandemic. AMC said it expected the reopening to begin “from mid-August to the end of August,” but has receded as virus cases have spread across the country. Universal has erased its show until October, when it will release “Candyman”, a remake of the horror classic, directed through Nia DaCosta and co-written and produced through Jordan Peele.
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