Sherry Saeedi’s Verswire is rarely just another label, it’s a movement. By combining venture capital with artist development, Saeedi and his partners, Mark Hoppus (Blink-182), Pete Wentz (Fall Out Boy), and Nick Lippman (manager of Matchbox Twenty), are challenging the industry’s prestige quo, giving musicians a fairer situation. Design a more equitable path to success.
With notable investors, E. O. A. Productions and idobi Radio, plus additional investments from investors such as Warped Tour founder Kevin Lyman and Foo Fighters tour director Gus Brandt, Saeedi raised $12. 3 million. She is also signed to famous artists such as Beauty School Dropout and Girlfriends.
Verswire’s hybrid artist progression and investment platform is poised to revolutionize the classic style of the music industry and empower artists to take control of their careers and finances.
Saeedi, a 32-year-old Iranian-Canadian, is the founder and CEO of Verswire, a venture capital incubator for the music industry that supplies record labels. With a “Shark Tank meets a record label” approach, Verswire enjoyed pioneering success, fostering the emergence of the rock band Beauty School Dropout, their first signing.
Launched in May 2022, Saeedi and their spouses are committed to opening doors for women and minorities in the industry. “My initial interest in joining Verswire stemmed from my penchant for substantial innovation within the music industry,” said Lippman, spouse of Verswire and Lippman Entertainment. “I saw his perspective as a transformative space that could fundamentally reshape relationships between artists. and labels. Our purpose is to tame marriages that would only herald the artistic progress of artists, but would also provide significant monetary benefits.
In December 2023, Verswire announced a $12. 3 million investment from E. O. A. Productions and idobi Radio, with further investor investments, to launch a new publishing arm with Kobalt Music Group in 2024. The company also announced the signing of chosen rock duo Girlfriends, consisting of Travis Mills and Nick Gross, to its label.
“In innovation, disruption is the currency of progress,” said Nicole A. Parke de E. O. A. Producciones and investor. ” E. O. A Productions’ investment in Verswire is only a monetary decision; is a testament to our unwavering confidence in Sherry Saeedi and her ability to excel in the face of adversity in this industry. “
“Amid uncertainty in the music industry, E. O. A Productions is aligning with Verswire; its foundational composition artists to reclaim their artistic trajectory, forging a new era where skill meets entrepreneurship and hobby fuels prosperity,” said E. ‘s Enoch K. Osei-Acheampong. O. A. Producciones and an investor.
Saeedi began his career in music control at the age of 16 and later co-founded Veeps, a ticketing platform. During the pandemic, he switched to live streaming and then sold his company for a valuation of $30 million. Her experiences in the music industry led her to recognize the need for a new strategy for the advancement and funding of artists.
“Artists can no longer count on $10 million in record sales to buy space for themselves,” sighs Saeedi. Record label contracts don’t leave artists with enough revenue streams or provide them with the resources they need to be more successful. The classic distribution between 85% for record labels and 15% for artists is unbalanced. “The record companies have [all] the power! You couldn’t release music without them,” he lamented.
Verswire offers an exclusive partnership style for artists, making a personalized capital investment in their business while ensuring they retain majority ownership of their masters. As an incubator of progression, Verswire provides emerging and established artists with top-notch resources and tools, as well as services. mentorship from industry leaders,
Saeedi faced his percentage of obstacles while leading the disruptive venture capital style at Verswire. He faced abundant skepticism from investors and industry professionals when he unveiled his edgy concept of “Shark Tank and record label. “
The music industry, steeped in culture and resistant to change, has been a huge challenge in convincing others to adopt a new way of doing things.
“The music industry tends to be archaic, where we’re the last to adopt or the last to need to be replaced,” Saeedi observes. She attributes this resistance to a basic human aversion to replacing, along with the complex and interconnected nature of the industry. “It’s difficult to replace because there are so many things. . . it is a complex tapestry. . . people in general, like the human species, don’t like to replace. “
However, Saeedi’s unwavering confidence in her vision and her determination to “do the smart thing with a smart heart” propelled her forward. She persisted with our investors who shared her penchant for empowering artists and reshaping the industry.
Saeedi says, “I kept going, I believed in myself. . . bordering on deception. . . I just think if you paint hard with your heart, you’re unstoppable. “
Their resilience has paid off as Verswire has been able to secure major investments and gain traction in the industry. Saeedi’s story is an inspiration to aspiring marketers and a testament to the strength of perseverance and passion to overcome obstacles and drive transformative innovation within. of the music industry.
In what classes can you learn about Saeedi’s courageous strategy to challenge the prestige quo and create a fairer environment for your industry?
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