Exclusive drone footage of a major £80 million task to regenerate Dudley’s city centre has been received via The Express and The Star.
Watch more of our videos on Shots!, and on the Freeview 276 channel
It shows what once housed the Cavendish House of ‘Terror’, just off Duncan Edwards Way, the Dudley Ring Road.
Traffic flows freely in front of the massive site, which will shape the task of progression of Potersfield and the centre of a “new era” for Dudley’s city centre, adding a revamped shipping interchange, a Midland Metro tram stop and also improved pedestrian connections. as an advertising area for new businesses.
The site also sits on land bounded by St. Petersburg. Joseph Street, Claughton Road North and Hall Street. Both the Dudley Interchange and the proposed tube station will be adjacent to the development.
Avenbury promoters first proposed a significant advertising progression for the site, adding a giant supermarket, a multi-storey car park for an ice rink and a cinema.
But the council’s design officials insisted the housing had to be part of any new development and it was ultimately scrapped in June 2021.
A new detailed progress dossier for the three-hectare site was released last month, but the site is still, as it stands, completely underutilised.
The council says the focus is now on the creation of new high-quality housing, advertising areas and commercial opportunities and will include road, pedestrian and cycle connections, the introduction of new green corridors and street furniture and a focus on the city’s heritage.
A spokesperson said: “Progress is expected to be predominantly residential, with quality new homes connected to existing communities through improved public areas and green corridors for walking and cycling.
“Particular attention will also be paid to the use of advertising, specifically in relation to the new interchange and tube stations, which will offer connectivity throughout Dudley for citizens and visitors to enjoy the borough.
“The report provides guidance to developers on appropriate land uses, design and development, and transportation, as well as detailed local and national plan recommendations to ensure that planning programs can be processed as temporarily and successfully as possible. “
The submission is based on feedback from an eight-week consultation conducted between July and September 2023 with members of the public, residents, businesses, and stakeholders that recorded an approval rate of more than 70 percent.