Stay with us for a second: David Zaslav, CEO of Warner Bros. Does Discovery hate Scooby-Doo?
That was the first idea that crossed our minds this afternoon, after Deadline reported that WBD was officially shutting down Boomerang, the former on-demand cable streaming service for Warner’s library of old cartoons. (Including many of the many, many Scooby-Doo shows the last half-century of accommodation. ) Of course, a number of cartoons from the cheap streaming option will carry over to the company’s Max lineup, adding a bunch of Scooby stuff. But between that and the remedy of study for the looted. In the animated film Scoob: Holiday Haunt, it’s hard not to believe that Zaslav as a child, curled up and watched an animated theme park owner in a $9 ghost dress threaten teenagers, the young man whispering to himself, “One day, David, this inarticulate dog tastes our revenge.
The history of Boomerang dates back to 1992, when it was born as a programming block on Cartoon Network, which houses the channel’s vast library of oldest cartoons (adding a bunch of old Hanna-Barbera material). It was created as a separate cable network in 2000 and revived in 2015, adding a brief effort to concentrate on the remake of old cartoons like Looney Tunes and Scooby-Doo. When its cable policy began to ease a few years later, Warner Bros. he thought they could sell it as a standalone VOD service, an option for parents to leave their kids in front, charging $6 a month for the privilege.
News of Boomerang’s closure comes shortly after Paramount announced it was making a similar decision, removing Noggin for kids and integrating some of its content into Paramount. Meanwhile, existing Boomerang subscribers will see their accounts transferred to Max, at no additional cost.
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