Warner Bros. Discanopyy (WBD) and the ABB FIA Formula E World Championship announced an expanded partnership that will cover all races in the electric racing series in 50 markets across Europe.
The multi-year agreement will extend WBD’s relationship with Formula E beyond 12 years since the first Eurosport-broadcast race of the 2015 season.
As the pan-European home of Formula E, WBD will have its TV channels (Eurosport 1 and 2), streaming platforms (Max, Discovery, Eurosport App and Eurosport Extra), virtual sites (Eurosport. com) and free channels. -Aerial networks.
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WBD will be the exclusive broadcaster for Formula E in 8 markets, adding the UK, Denmark, Finland, Norway, Poland, Sweden, Spain and Turkey, while also offering the politics of racing in Italy for the first time since 2020.
Trojan Paillot, Senior Vice President of Sports Rights Acquisitions and Syndications, Warner Bros. Discovery Sports Europe, said: “We are very pleased to be able to further expand our partnership with Formula E to continue to leverage our world-class production expertise and passionate storytelling capacity on motorsport to make broader policies for the widest audience imaginable.
Aarti Dabas, Chief Media Officer at Formula E, said: “Eurosport has been a key player in growing our European fanbase since 2015 and which helped achieve record live audiences for Formula E racing last season. We are delighted to extend this major media partnership with WBD and will work together to continue building the Formula E fanbase across Europe.”
The tenth season of Formula E kicked off on January 13 with the Hankook Mexico City E-Prix. The 2024 series will feature 16 rounds in 10 cities around the world, with the addition of a double-header that will end in London on July 20 and 21.
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