Warner Bros. Discovery Global Consumer Products (WBDGCP) and the Brand Experience Division
Luxury consumers are drawn into the world of DC’s Bruce Wayne, Batman’s billionaire civilian character, through a written story that takes place live at a secret location in New York City, as well as online through another major site: BruceWayneX. com. in products, adding limited editions and capsule collections created just for the Wayne Enterprises experience, they are encouraged and immersed in the global world of Bruce Wayne, who has access to the most productive of the most productive in technology, fashion, automotive, art, multimedia, private jet skis, apartments and much more.
Wayne Enterprises Experience places retail at the center of theater for the first time, creating a narrative that leverages iconic intellectual property with products and brands that serve as an expression of a beloved character. The pieces on display, ranging in value from tens of thousands to millions, constitute the highest quality in each product category. Luxury brands and exclusive technologies are showcased in a live experiential area and are for sale online at BruceWayneX. com.
While buyers of the Wayne Enterprises Experience can visit the site at any time, the live experience takes visitors on an actor-led narrative tour of a sumptuous secret seven-story hideaway in Manhattan, owned by Bruce Wayne. Alfred Pennyworth and Lucius Fox carry out a scripted story and interactive story that includes the participation of visitors to bring the area and the products on display to life. Anything visitors see can be loaded into a virtual shopping cart and purchased through the site. All products for the experience itself are decided through Relevance. International, who will manage the live experience and oversee VIP guest invitations along with the brand’s sponsors.
The overall experience includes the best of the best in automotive and mobility, premium audio-visual home cinema, museum-quality art, newly revealed new technologies, luxury fashion and clothing, custom-made furniture and designer items, just for starters. Sponsoring brands of the Wayne Enterprises Experience include, but are not limited to, Automobili Pininfarina electric hypercars, McIntosh sound systems, T3mp3st electric jet skis, Alpange pianos, ARMA Instruments secure communication technology, Baxter furniture, Thomas James watches, Athroughss headphones, Hi Power Cycles e-bikes, Kross. Studio watches, art through Karen Atta, and luxury real estate indexed through Luxury Portfolio International, among others.
“Welcoming enthusiasts to the personalized world of Bruce Wayne through the Wayne Enterprises Experience is the next step in expanding our portfolio in instructions that no one else can compete with,” said Robert Oberschelp, head of Warner Bros. Discovery Global Consumer Products. The retail storytelling approach, along with our partners and brands, brings our world-renowned DC franchises to life for enthusiasts through captivating reporting and products. “
Warner Bros. Discovery Global Consumer Products collaborated with Relevance International, the luxury logo innovator that selected and produced the experiential retail concept. The Wayne Enterprises experience is also based on WBDGCP’s Wayne Enterprises label, a complex logo introduced in the fall of 2022 with luxury goods. and delights for consumers.
“We are launching a first-of-its-kind theatrical and virtual retail concept,” said Suzanne Rosnowski, CEO and founder of Relevance International. “Wayne Enterprises’ experience demonstrates the strength of a truly collaborative logo ecosystem. “Featuring iconic figures and leading luxury logos, it leverages private connections and the creation of exclusive pieces in limited quantities that fuel the collectors’ economy.
The Wayne Enterprises Live Experience will run from June 3 to June 10, while its partner BruceWayneX. com is already open.
Warner Bros. Discovery Global Consumer Products (WBDGCP), Revenue Division
DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the largest publishers of comics and graphic novels in the world. DC Art Painting entertains audiences of all generations around the world with DC stories and characters integrated into Warner Bros. . . ‘ Film, Television, Animation, Customer Products, Home Entertainment, Games and Thematic Reporting divisions. Discovery, as in the virtual comic book subscription service DC Universe Infinite. Learn more about DC. com.
Relevance International is a women-owned strategic consulting, communications, marketing, logos, experiential and virtual consulting firm with a global 360-degree technique from offices in New York, London and Los Angeles. Known for its overseas campaigns and partnerships, the firm’s global network operates on each and every continent to carry clients’ logo and business goals faster and faster. The company specializes in transforming logos into market leaders in luxury lifestyle, real estate, technology, hospitality, and design, among others. The company recently unveiled its brand. Experience Division
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