Warner Bros. Discovery Senior Vice President, Marketing (APAC), Daniel Tan (pictured) resigned from the company. Its last day will be January 31, however, it will continue its organization until March 31. Hiring a replacement for the role.
He joined the entertainment corporate in 2021 as vice president, expansion marketing, transmission and APAC, where he directed all marketing in the region and the consciousness of the upper logo thanks to virtual marketing, social networks, marketing of functionality and functionality and Artistic strategies. So also in the price rate, the packaging and the main associations to develop transmission income, as well as the next presentation of advertising data and knowledge science skills in their role as vice president.
In 2023, it increased to the role of senior vice president, marketing (APAC). Its expanded reduction included the supervision of marketing divisions incorporated in APAC, which cover direct to customer (Max) networks, linear networks, customer products and advertising companies. This included running throughout the brand, commercial associations and franchise marketing, with the client’s awareness objectives, consideration, conversion, commitment and retention.
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In general, he has had more than 18 years of understanding in the industry. As director, marketing (media and brand content) and then rose through the ranks, with the name of the Executive Director of Marketing for Consumer The name of CMO for Malaysia and Singapore.
He has then become the study leader for Malaysia and Singapore and the marketing leader, Disney +, where he worried about the launch of the transmission platform in Indonesia, Singapore, Malaysia and Thailand. His other positions in Beyond included the regional director of Marketing and Public Relations in Turner and regional marketing director at Fox Networks Group.
During his time at Warner Bros. Discovery, he built a team from the floor and cultivated the maximum content and brands of the company such as House of the Dragon, The Penguin, The Last of Us, Harry Potter and the DC universe.
More recently, he worried about the launch of the new Warner Bros. Discovery, Max transmission platform through Southeast Asia, Taiwan and Hong Kong, where the team has strategic and created a disturbing crusade of multiple cities to celebrate its beginnings, as well as the expansion of Max in Japan and New -zélanda. The new transmission platform, which made its debut in November 2024, brings a success of films, series, emblematic successes, genuine content and circle of family members.
In conversation with MARKETING-INTERACTIVE, Tan said the Max activation was the “biggest highlight for us in 2024”, adding that he is proud of how the team worked tireless to bring the campaign to life and enable audiences across the region to connect with Max’s content.
“It has been an immensely rewarding time at Warner Bros. Discovery, witnessing and playing a part in the company’s growth journey over the last three years. I’ve had the privilege of working with a team made up of many of the best in their fields and I have full confidence in their resilience and agility. I look forward to continuing to celebrate their future successes as an avid consumer while spending more time with my family,” said Tan.
“Tan joined Warner Bros. Discovery in November 2021 and from the very start, his vision, resilience, and dedication has been instrumental in shaping the team. Under his leadership, the team has navigated significant ambiguity to successfully launch Max across Japan, New Zealand and Southeast Asia,” said Shauna Spenley, global CMO, direct-to-consumer, Warner Bros. Discovery.
“In addition to setting the strategy for the APAC launches, I also want to recognise Tan’s contribution as a highly dedicated, thoughtful and collaborative leader who consistently put the business first,” added Spenley.
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