The Beauty Conference
clean beauty
“Clean” is explained differently through other people, but all blank products deserve to be safe and non-toxic. Some other people expand the concept to be efficient, ethical, and environmentally friendly, but not all in those broad definitions. Rich Gersten of Tengram Capital, some of the other Beauty judges
One facet of cleanliness is “vegan. ” According to a study by Signals Analytics, the graph below shows how customer discussion about good-looking vegan products has doubled in the past two years, but niche players are coping with it significantly. The vegan accounts for 13% of the verbal exchange yet. 4% of the product range. This is a wonderful opportunity.
Science
Almost all good-looking corporations communicate the science involved in their products. Elizabeth Kopelman of Frisson Beauty, an industry representative with deep industry knowledge, says, “When you say science, it’s about performance. . . The ingredients will have to provide quick and tangible results. It will be transformative for skin care. . . And this is where the brands will come out of the pack. Kopelman claims that American skincare is evolving in the direction of Asian skincare. “extremely technical”, which sets them apart. ” [In China,] there’s a confluence of skincare technologies and rituals and [now] we see it [in the U. S. ] as well,” she told me.
Direct to the consumer
In many consumer goods channels, multi-logo commerce is declining. No one knows what the long-term multi-logo smart looking retail is, however, there is a smart possibility that we will see more logos promoting more directly to customers. Frisson Beauty’s Kopelman notes that direct-to-customer promotion is “very hard to download when it comes to smart looks. “He says it’s hard “to have an authentic interaction with a goal and not just regurgitate what’s out there. . . original, fresh, new and it’s hard to maintain. ” She says Kylie Jenner, who doesn’t want help with call recognition, chose to sell her smart-looking logo with Ulta than to sell it directly to the customer without involving a retailer. .
customization
There is a massive trend towards no advertising and good looks is no exception. Personalization means making products unique to each customer, but increasingly, it’s all about the science to create that non-advertising. Among the winners described below, Nectar is helping you make your own soap with your own fragrance in your store. Amareta offers products for other stages of female hormonal cycles and SkinSAFE can make recommendations based on the type of situations you are experiencing. More broadly in the good-looking picture, we see very complicated science implemented in a very non-public and usable way on a large scale.
Men
Finally, good-looking men. There is an increasing number of men who use good-looking products and an increasing number of products for them. Men want another technique and are starting to see it. If the products are correct, attract the sensitivity of men and do not make them. They feel like they’re buying a women’s product in another package, there’s a huge market available.
Spotlight Award Winners
Acaderma responds to the fact that its founders come from academia and the company focuses on skin. Its founder is one of the youngest winners of the Cosmetic Science Award of the International Federation of Societies of Cosmetic Chemists. They have five patented active ingredients (patent pending) that they have proven with double-blind clinical trials. They extracted those five patented ingredients using patented techniques and learned the mechanisms that make them sensitive to the skin. Its effectiveness is based on science and now its challenge is to teach consumers about the unique derivation and efficacy of its products.
Amareta is the first skincare company to create products for other stages of a woman’s monthly hormonal cycles. Amareta recognizes that the skin adjusts a woman’s overall cycle and that other days require other ingredients. Since that beginning, Amareta has expanded with a collection for pregnant and pregnant women. postpartum women. Amareta is a small company but 60% of its consumers return to make some other purchase.
All the virtues sought through consumers in the good look blank are expensive. But as Marta Cros, the founder of APTO Skincare, told me, “we’re a good look blank for $5-$25. “To do this, they integrate their laboratory, product design and production plant into one incorporated company. This increases efficiency, reduces remaining inventory, and helps maintain profits from all 3 tiers within a single incorporated company, thereby reducing costs. This allows APTO Skincare to offer innovative, competitive and blank products. look for products on channels like Free People, ipsy, and Walmart at costs that the competition can’t match.
Chella is a good-looking eyebrow-focused company founded by a former NFL player. When the founder was a child, he put on his football uniform and felt invincible. He recalled that as a child, he saw his mother feel the same way when she put on makeup and allowed him to succeed and retire at 40. Chella trained herself to give women the same sense of confidence that the founder had. The most powerful expansion in business comes from online sales, especially direct-to-consumer sales on the company’s online page and on Amazon.
Chuda Skincare co-figured in the past and worked for designer Donna Karan, who told her, “Unless you can do something different, don’t bother. “A 1000-year-old formula that was administered through a circle of relatives who were court doctors of the Russian tsars. of relatives. A chemist helped turn the formula into a cream that creates a “healing dome that provides the skin with all the essential nutrients, vitamins, fatty acids and antioxidants it needs. . . and prevents external environmental aggressors while you have the product. “Chuda won the QVC Beauty Quest Award in 2018 for being the “next big beauty thing” and the Oprah Fall Beauty O-Wards of 2018.
Hero Cosmetics uses hydrocolloid acne patches found in Korea, with non-irritating ingredients, to treat acne blemishes. Hero Cosmetic patches have greater absorption and adherence than their competition and are medical grade. All those features disrupt the market for acne remedies that was founded on harsh chemicals that dry out the skin. The company’s philosophy is to provide consumers with new, effective skin care products that have gentler formulations without parabens, sulfates and other destructive ingredients to localize mild to moderate acne. Hero Cosmetics products are cruelty-free, vegan and don’t harm the earth.
Karuna means “compassion” in Sanskrit and the company claims to have been the first to bring foil masks to the United States. Discovered in Asia in 2007, foil masks create a protective barrier to make Karuna’s blank ingredients as effective as possible. The composition of the sheet mask itself is imperative for the functionality of the product. Karuna’s mask is made from high-quality biodegradable fibers, adding herbal wood pulp and Japanese cotton fiber, which are more breathable and retain more whey for efficiency. Karuna plans to diversify in 2019 by adding daily skin care products to its product line.
Nectar Bath makes bakery-looking bath soaps from sustainable vegan ingredients. The company has nine outlets, usually near its headquarters in Las Vegas, where it creates its own environment in high-traffic areas. Nectar’s strategy of colors, white space and eye-catching products in its own outlets are complemented by dancing by store affiliates, karaoke of a song and organizing exfoliation parties. of the store itself.
Patricks is a three-year-old logo that has won several foreign awards for hair and packaging. You can find it in luxury stores such as Harrod’s, Mr. Porter, Neiman-Marcus and Selfridge’s. The formulations include active ingredients that treat hair growth. , hair loss and scalp fitness in men. Its packaging is encouraged through elements of high-tech electronics and luxury cars. Patricks launches a skincare line with pharmaceutical-grade ingredients for the look and feel of men’s skin.
Let’s say you were a customer product company looking to give samples to customers. If you hand them out on the street, you don’t know who has them, what their reaction is, or if they’re the right people to turn to. . This is what Sampler aims to fix. They will connect you digitally with customers who need to flavor your product so you can stick with the customer and turn them into customers and evangelists for your brand. Ritz, Garnier, Maxwell House and Kool-Aid are some of the brands that have used Sampler. And good looks is a key market opportunity for them.
SkinSAFE provides personalized product recommendations to consumers with sensitive skin or confusing ingredient considerations. SkinSAFE uses its proprietary knowledge to analyze products and tell consumers which products will work for them. SkinSAFE then analyzes what other products would work for that consumer, makes recommendations, and sells the product to consumers. It’s a personalized grocery shopping tool to help consumers react negatively and save money.
No Spotlight award winner lives up to their calling better than Sweat. Sweat was founded by former school and professional football athletes to offer appealing products to women who like to be active and don’t want their appearance compromised by sweat. The logo aims to blur the line between being “feminine” and being “sporty” by offering active women a product that will not only last, but can also be implemented on the fly. Good appearance.
The good-looking industry continues to seep in. It generates new concepts and new companies, consumers continue to look for new independent brands, and large buyers pay premiums for new companies. All of this encourages more creativity and entrepreneurship in the industry. Until any of those things change, we’ll continue to see more art startups.