Disney to publish “Mulan” online in North America and regions
This week, Disney surprised movie owners around the world by announcing that it will release its highly anticipated $200 million ($169 million) hit film Mulan. Instead, the live epic will be released online.
Cinemas around the world featured the film, a new live version of Disney’s 1998 animated hit, for viewers to return to theaters after months of coronavirus-imposed blockade.
Instead, Disney will sell Mulan directly to enthusiasts through its new streaming service, Disney. Starting September 4, Disney subscribers will be able to hire Mulan for $29.99 (€25.30). As long as they continue to pay for the Disney club payment ($6.99 depending on the month in the U.S., €6.99 depending on the month in Europe), consumers can watch the movie as many times as they want.
Read more: Animated in Germany
Mulan’s resolution seemed to help Disney, which financially overcame the coronavirus pandemic. Disney’s stock rose more than 5% with the news, despite a loss of $4.7 billion (3.96 billion euros) from April to June this year. Instead of focusing on the losses of the studio’s movie and theme park businesses, investors saw a positive story in Disney’s growing virtual operations.
In just nine months, Disney has amassed 60.5 million subscribers worldwide, according to corporate reports. By comparison, it took netflix seven years for so many other people to apply for its service. Disney had set a target of between 60 and 90 million Disney subscribers by 2024. At this rate, you will exceed this level.
For many, apparently, publishing Mulan is a sign that Disney is abandoning its classic cinematography beyond and embracing a virtual future.
“For good fortune (Disney) and necessity (COVID-19 disruption), Disney is ready to push its transmission strategy to new levels of investment and growth,” Morgan Stanley analyst Benjamin Swinburne wrote in a recent report.
“We see ‘Mulan’ as a unique solution,” says Bob Chapek, Walt Disney’s CEO.
At first glance, Disney’s Mulan moves like a win-win for the House of Mice.
The high-level film will attract even more subscribers to Disney. And that resolution could, in theory, make Disney make even more money than put the film in theaters.
When a Hollywood studio releases a film in theaters, the proceeds from both tickets sold at a price are divided by 50 to 50, part for the studio and part for the cinema. But both one and one and both cents of one and both one and both one and both virtual copies of Mulan sold at Disney will go on, you guessed, to Disney.
Many argued that promoting high-priced online videos, called Video On Demand Premium, or PVOD, is a more important business for Hollywood studios than putting them in theaters. In April, Universal made a PVOD release for Trolls World Tour, a sequel to its 2016 animated musical Trolls. Of the $100 million in virtual sales of the film in the United States, Universal is estimated to have made $77 million in profits, roughly the same amount it earned with the $154 million that the first Trolls film was taken at the U.S. box office.
But Mulan is much bigger than Trolls World Tour. Before the crown, Disney might have expected the film to raise more than $1 billion worldwide. That’s what Aladdin, his new real-life action adaptation, took to the global box office.
To make those profits at Mulan, the studio would want about 30 million other people, or part of Disney subscribers, to hire Mulan for $29.99 each. A major challenge, especially in a global coup through an exclusive economic recession.
Disney continues to plan Mulan in theaters in world’s top countries, adding China
Disney also misses millions of enthusiasts who don’t buy videos online. Compared to the theatrical box office, the PVOD market in much of the world remains small. In China, the second largest film market in the world, it is almost non-existent, according to Hollywood Reporter. Even in the UK, PVOD sales last year accounted for only 5% of the country’s $3.2 billion home entertainment market.
A general theater is scheduled in November for the new Marvel film “Black Widow” starring Scarlett Johansson.
“Digital activity has increased due to COVID-19’s blocking with everyone at home streaming movies, but that hasn’t been enough to offset the losses of the films that were or are planning in theaters,” says David Garrett, director of Mister Smith Entertainment, an independent London-based film production and sales company.
And virtual launches have one side: piracy.
A new analysis through British analysts from Muso suggests that studies posting videos online faster have led to an increase in piracy, as larger scams will occur earlier.
After the coronavirus interrupted the cinema-making of Sony’s Bloodshot, an action film through Vin Diesel, caused the PVOD film to see a large 1600% increase in streaming piracy over the next seven days. Piracy traffic for Sonic the Hedgehog, an action by Paramount, increased by 719%, according to THE MUSO knowledge piracy authority.
Read more: Country with the number of illegal movie streaming sites
By comparison, Warner Bros. Joker, who made his debut in U.S. theaters. On October 4 last year and had a full movie premiere window, he saw only a 29% increase in visits to pirate sites after a high-quality copy of the film was leaked in November. 10.
60.5 million subscribers have registered for Disney’s streaming service since its launch in October.
This explains why even Disney covers their bets with Mulan’s virtual premiere. In China and many other places, Disney is not available, which means that in the world’s top, Mulan will debut in theaters.
Warner Bros. takes a similar technique with Christopher Nolan’s epic sci-fi Tenet, which will premiere in outdoor theaters in the United States in late August with a limited release in the United States on September 4.
“We see Mulan as an exclusive case, which is to say we’re looking for a new style [of business],” Bob Chapek, Disney’s CEO, told investors this week.
For his next major film, Marvel Film Black Widow, Disney sticks to the plan for a normal theatrical release on November 6. Meanwhile, Hollywood hopes that tired cinema will work again. redeem movie for virtual pennies.
Netflix and the Cannes Film Festival wonder how the content on the streaming platform is distributed. But is it possible that Cannes will miss the content that revolutionizes the diversity industry’s approach?
The podcast, the first of a partnership between Obama’s company, Higher Ground and the Spotify streaming service, arrives at a time of ongoing civil unrest. Barack Obama is the first guest on July 29.
Unusual hotels are becoming increasingly popular. Where did you spend the night?