As Disney races and dominates the summer conference circuit, Paramount prepares for a sale and Warner Bros. destroys beloved cartoon networks, Universal is struggling to make progress and making plans for the fall season. titles, Universal is in a position where they have a two-component film where, the moment you’re in a positional shot and in a position to pass, you have to ask yourself how everything would play out if one component doesn’t go well. Perhaps that’s why Wicked’s marketing crusade drags on for months; They have to paint the theaters green this fall, otherwise they will be red next year. That’s why we get TV ads for 30 moments like the one we won today in August for a movie that opens in November, when that’s customary. the type of content we would see in the month or weeks leading up to the main release. This one features one of our lesser-known characters, Fiyero, played by the always incredible Jonathan Bailey.
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